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ELLIE MELDRUM
Cocoa life
I created these designs for Cocoa Life to go on the front of tote bags as part of a gift with purchase. They wanted to represent the brand and have a nod to chocolate, such as Cadbury but not have the brand takeover. I sketched the designs out on Procreate first and then brought them into Adobe Illustrator to refine them. for the colors, I want to go for a minimal color pallet that was fun and bright and grabs people's attention.
After these designs were used they came back later asking for more designs.
This time the brief was to create an illustration for another tote bag to be used at the Cannes Film Festival, they wanted the same style but filled with brands and chocolate, below is the final design chosen by the client.
Below are other design layouts created that were either not chosen or aultered by the client.
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