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ELLIE MELDRUM
I created a branding identity for a beauty company focused on natural oils. Harnessing the power of natural oils in its products. The challenge was to create a distinctive brand presence that set the company apart in a saturated market. I approached this through a cohesive combination of packaging and website design, infusing the essence of the brand's core product—natural oils—into its visual identity.
Target Audience: The target audience for this brand is primarily individuals aged 25 to 40, with a bit of disposable income who appreciate luxury but are also conscious about the natural ingredients in their beauty products. This demographic seeks products that offer both authenticity and elegance—something that feels both elevated and personal. The visual identity was designed with this in mind, ensuring that the products would fit seamlessly into the homes while adding a touch of luxury without feeling out of place on their beauty dresser.
Experience the brand with background music
The brand's primary color, an electric blue, serves as a bold contrast to the traditional green, brown, and yellow tones typically used within the beauty oil market. This electric blue not only reflects the brand’s innovative spirit but also helps it stand out in a crowded market. The use of silver metallics on packaging and web design represents the fluidity of oil, creating a luxurious and high-end feel.
The packaging design incorporates the fluid nature of oils, with the gradient treatment flowing seamlessly across the containers. This fluidity visually communicates the brand's focus on purity and nature, while the metallic accents evoke a sense of modern luxury. The packaging itself is sleek and refined, designed to complement high-end spaces and align with the lifestyle aspirations of the target demographic.
This branding and visual identity design successfully positions the beauty company as a fresh and innovative player in the beauty oil market, capturing attention through bold color contrasts and elegant design elements. The design resonates with a discerning audience that desires both luxury and authenticity, creating a memorable brand experience that feels both indulgent and approachable.
BRAND LAUNCH EVENT
Enter a collection of rooms that bring to physical form the feeling Olion products give you. Creating a full-body emotional reaction along with childlike wonder throughout the event. Capturing imaginations and perfect opportunities for social media content.
DRESS CODE
Capturing inspiration from the iconic dress codes of the MET gala we ask all guest's outfits and makeup to be inspired by the wet look, with oily hair and glowing skin as if drowned in Olion oils from head to toe. Matching the brand and fitting in beautifully with the brand launch event.
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